Why E-mail

1. It works!

E-mail marketing gets results, and gets them for less cost than other marketing methods.

Consider some of these highlights:

  • E-mails are a great way to get in closer contact with customers. It doesn't rely on your customer remembering to visit your site, or seeing a print advertisement.
  • You can personalize e-mails to suit the particular interests of that customer, instead of sending a generic brochure.
  • You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
  • E-mail marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. That's a fantastic ratio.

2. You can measure it working

Pie Chart

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct e-mail marketing with Reach33, you can see very quickly what is working, and what is not.

Our reporting tools provide provide up-to-the-minute details on Opens Over Time, Recipient Activity, Link Activity, Bounce Activity and other activity. To see this in action, Reach33 invites you to access our reporting system as a demo user (login above using "demo" as the username and password).

If something isn't working, we'll find out and be able to tweak it immediately, at low cost. This is a potentially huge saver of time and money.

3. It's easy to manage

Maybe you've tried e-mail marketing in the past and have been overwhelmed by unsubscribe requests, or bounces coming back. Or perhaps you've tried a system that was just not fun to use.

Reach33 can offer something better—automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of e-mails that bounce. How much time have you spent doing those things in the past?

4. It's flexible

You can feature a different product each week, and offer special prices to subscribers or frequent buyers.

You can e-mail customers who have been out of touch for a little while, and ask if they have any suggestions.